How to Read a Brand Brief (and Protect Yourself)
How brand briefs hide financial traps like deliverable scope creep, undefined KPIs, exclusivity clauses, and rights grabs that can cost creators 30-40% of their potential earnings.
Protect your creator income with actionable contract insights.
Spot predatory terms and negotiate better deals before you sign.
Hidden costs, unfair splits, and payment tricks that drain creator earnings.
How contracts steal ownership of your content, brand, and intellectual property.
Clauses that limit your freedom, lock you in, or expose you to unlimited risk.
How platform partnerships restrict your reach and cap your earning potential.
How brand briefs hide financial traps like deliverable scope creep, undefined KPIs, exclusivity clauses, and rights grabs that can cost creators 30-40% of their potential earnings.
How Multi-Channel Network contracts use high revenue cuts, vague reporting, and locked-in terms to extract creator earnings while providing minimal value in return.
How event appearance agreements use expense transfer clauses to shift travel, accommodation, and equipment costs to creators, turning paid appearances into financial losses.
How affiliate programs use complex deduction structures and 'net revenue' calculations to reduce actual creator earnings far below advertised commission rates.
How merchandise licensing deals use perpetual rights clauses and broad usage terms to claim permanent ownership of creator identities and brand elements.
How exclusivity clauses in sponsorship contracts can cost creators thousands by blocking future opportunities that dwarf the original deal value.
How platform partnership programs use exclusivity clauses and unbalanced terms to restrict creator freedom and reduce earnings across multiple revenue streams.
How intellectual property clauses in creator contracts can permanently transfer ownership of your content to brands, costing you massive long-term value and creative control.
Publishing contracts that use deceptive rights language and perpetual licenses to permanently strip creators of ownership and control over their work
How termination clauses allow brands to cancel partnerships instantly without warning or compensation, leaving creators with devastating financial losses and no recourse.